互联网思维下的美妆业趋势
发布日期：2019-05-08
阅读量：5700
这是一个快速变化的时代，我们的实际正在以前所未有的速度在变革。推动这个变革的正是互联网，特别是移动互联网技术。它或许正引导着人类社会自第一次工业革命以来影响最为深远的变革。
近年来，经济圈最热的两个词无疑是“互联网思维”和“大数据”。在“互联网思维”的大潮下，与消费者紧密接触的化妆品行业变革速度更快。比如：
5年前，你没想到过微信会有那么火吧？微博也会那么火吧？作为与消费者紧密相关的属于快速消费品行业的化妆品行业，也正在经历着变化——原本依赖于线下专柜的化妆品品牌陆续开启了电商渠道，许多“高冷”的国际大牌纷纷入驻电商平台。在2019年5月6日开展的上海国际美博会上了解到，通过消费转型升级，结合各种新型营销，化妆品市场在2019年第一季度增长10.9％达753亿，说明虽然很多行业前景不明朗，总体市场经济发展缓慢，但美妆业却仍然保持着快速增长的趋势。
在这个美妆业尤其是化妆品市场规模越来越大的背景下，当然也少不了化妆品设备的一份贡献，如何在日趋严格的法规条件下满足不断膨胀的市场需求，保证化妆品质量和产量的更高要求，就成了生产设备的必修课。金宗机械通过20多年的行业经验，准确把握市场脉搏，跳出简单的“自动”“智能”概念，提前从利用大数据技术构建的物联网方向去研发，以求满足不断提升的市场需求。本次展会，金宗机械的各种先进技术和理念，引来了美妆业的专业人员的深度关注，改变了很多展会上看热闹的现象，都停留下来认真探讨，也为未来设备发展提供了很多宝贵意见，收获颇丰。
时代的改革已悄然影响着化妆品，巨头们也深知如何变革以更快地适应变化。在互联网思维下，对贴合消费者的需求特点、达到某种精神共鸣的基础上进行个性化定制，将成为一种趋势，同时，产品的迭代将更快速，“唯快不破”在瞬息万变的互联网视点，基于用户需求的“快”将变得如此不可或缺。
总而言之，互联网思维的最大特色就是用户思维。
专栏：公司新闻
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==> langConfig [in template "public_include/wap/module/version_1/language.html" at line 49, column 14]
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FTL stack trace ("~" means nesting-related):
- Failed at: #if langConfig.status?string = "false" [in template "public_include/wap/module/version_1/language.html" at line 49, column 9]
- Reached through: #include "/public_include/wap/module/... [in template "tpl/2018/03/17/2613443926933696//wap/com_5.html" at line 5, column 1]
- Reached through: #include "com_5.html" [in template "tpl/2018/03/17/2613443926933696//wap/displaynews.html" at line 69, column 6]
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Java stack trace (for programmers):
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freemarker.core.InvalidReferenceException: [... Exception message was already printed; see it above ...]
at freemarker.core.InvalidReferenceException.getInstance(InvalidReferenceException.java:134)
at freemarker.core.UnexpectedTypeException.newDesciptionBuilder(UnexpectedTypeException.java:80)
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at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207)
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at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207)
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at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207)
at org.springframework.web.filter.CharacterEncodingFilter.doFilterInternal(CharacterEncodingFilter.java:121)
at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240)
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at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:502)
at com.orangefunction.tomcat.redissessions.RedisSessionHandlerValve.invoke(RedisSessionHandlerValve.java:26)
at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:141)
at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:79)
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at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.doRun(NioEndpoint.java:1520)
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at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61)
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